ABOUT

This was a live brief for Gap. I was tasked with creating a campaign to address two objectives. The first was to target students to promote Gap's freshers week discount. The second was to encourage a younger age group into Gap's stores across the country. I chose to create a selection of light hearted, fun and eye catching posters. Using a mixture of imagery and bold statements, these posters are designed to grab attention and provoke a positive reaction with the target audience.