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The launch for Rolls-Royce of the 200EX, the experimental forerunner to Ghost, comprised of a 7 city tour of the concept model. Working with an expert team, I assisted with creative direction from RFP presentation to delivering the event creative production.

200EX was a new Rolls-Royce model to with EX denoting experimental, a continuation of the RR tradition of creating experimental test beds for engines and other innovative technology.

The tour was designed to nurture a select global audience, with a reveal by the designers and engineers trying out their ideas to inspire the production vehicle.