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Visualisation of an immersive space telling the story of the Honda E Prototype car at Milan Design Week for Avantgarde London.

Visitors are first immersed in the sights and sounds of a bustling city. As they move through the space, the ambience becomes greener and more tranquil. When they walk through the final projection curtain, they come face to face with the E Prototype.

The prototype car, which was launched at the Geneva motor show is positioned in a landscaped space featuring plants and a conceptual tree centrepiece. Created by Italian artist Alessandro Gedda, the tree is made using bent birch ply and carries electric-blue lighting to represent clean energy.

Another space celebrates the "indoor" and features a collection of Scandinavian-designed classic furniture set against images of contemporary living spaces, representing the "seamless" living the E Prototype is meant to epitomise.

Visitors could also explore the interior of the car via virtual reality before sipping on an Italian coffee.