ABOUT

Tasked with leading the core brand engagement for Danone’s ‘INTO OUR WORLD’ event, I spearheaded the realization of Top Banana's pitch-winning concept. At the heart of the event was 'Danoneville,' an expo-style simulation serving as the narrative hub. Here, Danone's products came to life, showcasing their impact.

The approach involved crafting immersive experiential experiences across the conference venues. These bespoke 'homes' spotlighted Danone's diverse products—from health foods for all age groups to barista milk in a coffee house, Evian in a park, and Harrogate water in a VIP bar. The journey extended to exploring on-shelf experiences in supermarket aisles alongside competitor brands.

Executing this vision within a constrained budget and adhering to B Corp guidelines and ESG goals required strategic creativity. With over 600 delegates in mind, we deployed small, rotating teams to engage with our content, catalyzing inspiration within the 'Danoneville,' where all delegates came together to see all of the brands and products on show and where the new vision and cultural shift will live.