ABOUT

A new and exciting venture. Baseball caps and interchangeable patches (capslaps) with 1,000's upon 1,000's of customisable combinations. The caps combine with interchangeable patches (CapSlaps) that use a revolutionary hook and loop system (micro-velcro that is 60% thinner and more resistant than any other model on the market) sewn on to the back of them. Essentially turning one cap into limitless styles! #whatsyourstyle?

I was tasked with creative direction and conceptualisation of branding and products. Please feel free to comment on the visuals.