ABOUT

Teenagers had Girl Power, threenagers have Peppa Power.

As pre schoolers move from the comfort of their family homes to new school friends, Peppa Pig is their first best friend. She has a family that reflects her world and learns from Peppa's adventures. The first expression of Peppa Power was 'Peppa by Me', and event at Peppa Pig world where fans were able to draw Peppa and see them on posters across the UK.

The brand affinity campaign was also restaged in Germany and Spain and ran in a national OOH 48 and 6s campaign & video in Meta.