ABOUT

Task: To promote the Barilla brand and increase its brand awareness.
Under my creative direction, we successfully increased brand and product awareness by keeping true to the heart of Barilla, of being loyal to its Italian heritage and culture within the promotions we undertook. Our promo gave the consumers a taste of the Italian lifestyle, from Barilla's well prepared samplers to having the consumers immortalize their positive experience by being treated to a personalized photoshoot riding the Vespa with Italian scenery in the background.