Mark Michael Herrera Creative Director

ABOUT

Task: To provide a comprehensive study for the Branding of Bügel Bräu Beer, a premium Swiss Beer Product from the Heineken/Eichhof Brewery of Switzerland, comprising of the Logo Design and the conceptualization and design of their Beer bottle and glassware.

Taking into account the strong affiliation of the Bügel Bräu Beer to its Swiss heritage and premium classification, my vision then was to properly integrate these in my design for both the logo, label, bottle and glassware, accordingly.

For the Logo and Label Design of the Bügel Bräu Beer, my choice of the elegant font together with the gold and Swiss red background on the label were designed to achieve a distinctly elegant outcome, deserving to be identified as a premium brand.

As for the Bügel Bräu Beer and Glassware, it is worth noting that the over-all look is certainly Swiss in character, from the sprinkles of Swiss crosses to the image of Mt. Pilatus, the primary source of the alpine water used to brew the Bügel Bräu Beer. And to stay true to its name, a Bügel cover was intergrated to the design of the packaging of the beer bottle. The dimensions of the Bügel Bräu Beer and Glassware are also ergo-dynamic in design, as much emphasis was given to properly customize the bottles to the production set-up and likewise ensuring a comfortable hand grip on both the bottle and glassware.

Given all the design features, my Bügel Bräu Beer and its matching Glassware designs are recipients of a Red-Dot and German Design Awards.

AWARDS

German Design Award
Red-Dot Award

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