ABOUT

I was approached by the client to create a bold look and feel for the new Desire series after the EMEA team failed to deliver. They wanted a solution to actively highlight the unique two-tone unibody design as a stand out style feature of the range. Insight dictated that the younger changemaker target audience seek out differentiation in their lifestyle and purchase choices. The Desire’s style epitomises this.

A highly visible outdoor media campaign running nationwide in key cities throughout February. The campaign drives awareness, store footfall and as a result, sales. All creative has been split tagged between the 4 partners ranging 620 & 820, meaning clear value for the retailer too.