ABOUT

Banking in the UK, certainly for small businesses, is broken. There is reduced lending after the credit crisis
and eroded public trust in banks. The perception is that the customer comes second and that banks move at a speed and pace that suits them.
Redwood Bank ambitiously intended to emerge in 2017 as a fresh and exciting entrepreneurial business bank that plugged the £1bn funding gap that small businesses face. More so, they intended to do it in a manner that was completely open and transparent.
My work started with defining the four tenants of the brand; Certainty, Simplicity, Tireless and Integrity.
From these I then created the strapline IT’S ABOUT TIME. A positioning statement that addressed the market need for change and conveyed a key difference, that Redwood Bank is one of the few banks that could agree a small businesses loan very quickly.
I then developed the messaging, photography and icons for implementation on the website and through all printed and digital communications. My task was to help develop a clear and meaningful brand vision and positioning that I would then deliver through a cohesive marketing strategy for its various marketing platforms.