ABOUT

JuiceBurst, a natural juice drink, is a real challenger brand. They look to do everything differently and with limited budgets. So I created JuiceBursting with Love. On Valentine's Day I had a busker on London's SouthBank and 2 promotion girls. The idea was simple. Ask the busker to sing a song for your loved one and then I filmed it and posted it on Facebook. You could then go onto JuiceBurst's Facebook page and share the film with the object of your affection. A simple campaign idea that saw Twitter followers up by 653%, 11,212 Facebook Fans and 500 bottles given away as samples. Watch the film of the day here: 5m9yV1vev34