ABOUT

The creative challenge - to demonstrate a new phone’s functionality in a way that would really
engage consumers.
To do this and to launch the all-new BlackBerry Z10, I created an App that delivered an experience where the user took their picture with the new phone and then positioned this visage onto
the character’s body.
They became the agent with a mission to get to the BB10 HQ as quickly as possible.
Players were given challenges, met other agents, had to crack codes and had to cross to city to make an all-important agent rendezvous.
The fastest overall agent then won a new BlackBerry 10.