ABOUT

The eponymous Christmas Card Brief!
This is the kind of brief that everyone working in an agency dreads. Questioning the client on the
number of people that this was being sent out to - 17,000 - it became clear that a printed card was
not the best solution to this annual problem. I asked if the client was happy for me to use a fraction of the budget they’d usually spend on printing a card and posting it, which naturally they were.
So I created a fi lm that showed 5 puddles of water freezing and growing to form 5 ice sculptures
of the 5 key Chivas Brothers brands.
This fi lm was embedded into an email that users were able to forward with their own message. The
fi lm spread quickly throughout the company and proved to be so successful it was used as part of
their ongoing social media campaign on Facebook.