ABOUT

The Los Angeles Equestrian Center sought a rebranding effort to modernize their logo, elevating its aesthetic to appeal to a high-end clientele. The new design needed to incorporate elements that subtly referenced its location within Griffith Park while maintaining a sense of sophistication. The primary target audience comprised affluent horse riders, breeders, and individuals interested in hosting exclusive events at the venue. This rebranding initiative was part of a larger strategy by ASM Global to reintroduce the center with a fresh, upscale and inviting image to the public.