ABOUT

I created marketing material for the UK launch of the Vauxhall GrandlandX. With only basic design cues, I created each piece to work independently yet come together as a family for a seamless customer experience.

It was an exercise in interpretation that faithfully extended the product brand, across a range of collateral:
• Key visuals
• Brochures
• Press advertising
• Social media posts
• Showroom graphics
• Vehicle graphics
• Point of sale
• Direct mail

As well as designing, I retouched all material and created artwork for each piece. Also, not one to shy away from responsibility, I took it on knowing there was an exceedingly tight deadline…which I met!