ABOUT

Award-winning agency, White Clarke Creative commissioned me to work on this brand relaunch. I worked in a team with a copywriter to generate strong sales messages for a commercially-led marketing campaign. I created the identity to effectively communicate ‘great value for money’, yet clearly signalling a fresh reboot of the brand’s look and feel.

I developed designs across print, advertising, point of sale, digital…even graphics for the cars:
• Dealer showroom point of sale and window graphics
• Display advertising for press
• Animated display banners for digital
• HTML campaign emails
• Direct Mail
• Vehicle graphics
• Range brochure

The campaign focused on selling cars and met MG’s commercial objectives, delivering measurable volumes in car sales.