Mark Sandhoff
Director of Photography
ABOUT
Anyone who’s eaten Cheetos has ended up with the cheesy, messy orange ‘Cheetle’ dust all over their fingers. Until they’ve licked them clean, they can’t do much at all – let alone touch anything. But what if someone discovered this could get them out of the very things they don’t want to do?
That’s the basis of this year’s Cheetos Super Bowl commercial: in which an unsuspecting guy discovers an unexpected super-power. The spot officially launches Cheetos Popcorn into the world and stars rap-legend – and our Bay Area neighbor – MC Hammer and his iconic catchphrase: ‘U Can’t Touch This.’
Ever wanted to get out of work the day after Super Bowl Sunday? Cheetos Popcorn is your perfect excuse.
MADEIT CREDITS
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CheetosClient
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Amanda RiderClient Team -
Amber ClineClient Team -
Anya SchmidtClient Team -
Anya SchmidtClient Team -
ArcadePost Production Company -
Brandi RayClient Team -
Brett BeatyArt Director -
Brian McPhersonAccount Team -
Brodie DunnClient Team -
Caitlin NeelonStrategist -
Carol PockClient Team -
Chris NilsenAccount Team -
Chris YemmaClient Team -
Chris YemmaClient Team -
Courtney ColaClient Team -
Dave AndersonEditor -
David SuarezExecutive Creative Director -
DummyProduction Company -
DummyProduction Company -
Emma QuigleyClient Team -
Emma QuigleyClient Team -
Fabio SantoroArt Director -
Gabriella DishtoskyAccount Team -
Goodby Silverstein & PartnersAgency -
Harold EinsteinDirector -
HumanMusic Production Company -
Jeff GoodbyExecutive Creative Director -
Jenna Duboe[email protected] -
John ShirleyDigital Artist -
John ShirleyDigital Artist -
Jonathan FreemanDirector Of Photography -
Josh HacohenWriter -
Judy YbarraAccount Team -
Kristian EvancullaAccount Team -
Leila GageExecutive Producer -
Lime StudiosMusic Production Company -
Maria RagusaAccount Team -
Marissa SolisClient Team -
Max ProctorAccount Team -
Meredith WilliamsAccount Team -
Michael KanterProducer -
Noah DashoProducer -
Pedro FurtadoWriter -
Quinn GravierPhotographer -
Rachel FerdinandoChief Marketing Officer -
Ralph PaoneStrategist -
Rich SilversteinExecutive Creative Director -
Rowena CuejiloAccount Team -
Roxy ZuckermanDigital Artist -
Roxy ZuckermanDigital Artist -
Sharon GrohClient Team -
The MillPost Production Company -
The MillPost Production Company -
Timothy PlainExecutive Producer -
Topher CochraneProducer -
Eamonn DixonWriter -
Margaret JohnsonChief Creative Officer -
Cannes Lions Winners 2021 -
Drew ForrestStrategist -
Mark SandhoffCreative Team