ABOUT

Baptcare is a leading not-for-profit provider of aged care, disability and family services in Victoria and Tasmania (Australia).
I have worked with Baptcare since 2015 on a wide range of marketing communications for their services in home help, residential aged care and foster care. Our work spans everything from communications strategy and creative concept development through to campaign execution across print, digital, video, radio and outdoor media. The results to date have been highly encouraging. In response to these campaigns, Baptcare has received an unprecedented number of enquiries from customers and referrers. Moreover, the ‘Best of Care’ brand campaign that we developed for Baptcare (and show case here) was a finalist at the 2017 Australian Marketing Institute (AMI) Awards.