ABOUT

The Australian Primary Health Care Nurses Association (APNA) is the peak body representing nurses in general practice and other areas of primary health care.
After developed the APNA logo, as well as the visual identity and guidelines for APNA’s ‘Building healthy careers’ sub-brand. APNA also engaged us to prepare a comprehensive communications strategy for raising the profile of practice nurses. Based on this strategy, we developed a campaign to communicate the benefits of nurses in the primary setting and encourage practices to employ a nurse. This multi-channel campaign, based on the theme ‘Do you realise what you’re missing?’, targets a broad audience of GPs, practice managers and nurses.