ABOUT

Vita Al Mare is the latest in Peroni Nastro Azzurro's global advertising campaigns and tells the charming story of a starlet reminded by Capresi locals that happiness does not always come with fame and fortune, but with the simple pleasures that give you freedom and joy of life.

I was responsible for the art direction across all areas of film and print including: director, photographer and musician selection, castings, locations, props, wardrobe and hair and make-up. I worked closely with Mercurio Cinematogrifica who were our Italian based production company.

The 360 campaign premiered in the UK on 30th June 2015, rolling out across cinema, OOH, press and digital, followed by Australia and USA in 2016.