ABOUT

Sirius Science
Sirius Science provides the only fully mobile 3D space shows in Ireland. Their target market is schools, community groups, and festivals and they can cater for up to 225 people per show. Deliverables- Logo design- Business card designBackgroundThis was a startup business that needed a logo and colour palette to brand its new business.ApproachI identified that the target market would be a mixture of teachers of STEM subjects (science, technology, engineering, and maths), students aged 8+, careers advisers, festival programmers, community group coordinators & space geeks! Hence the style of the logo needed to be friendly, playful, and of course unique.The client wanted a dog looking up into the sky at the Sirius constellation, commonly known as the Dog Star.OutcomeThe final logo provided the team with a friendly and bold identity. The deep purples and blues work really well, and provided a more confident, established feel to the brand.