ABOUT

Creation of a logo and initial branding for a new fashion label.

Both the guys are heavily tattooed and they wanted this reflected in their brand, so we presented a variety of ideas based around this.

The chosen design has the tattoo influence, but is equally legible at small sizes, like when debossed on to a leather belt for example. The main logo was very ornate and worked best at large sizes such as on signage and on t-shirts as it was intricate with inlines, drop shadows and the ornate outer frame.

But there was also a need for it to be responsive, so each version gets less intricate when used at smaller sizes.

The end result was a new logo that fitted who they are and what they stand for as a label and helps them in their production of 'Clothing with Attitude'.