ABOUT

Following on for the relaunch, the team needed to translate the look and feel of the relaunch across a range of advertising and trade materials to define a style that would set the creative
tone in the longer term. Each team member was assigned an aspect to work on, and I focused on trade comms and how we could use more experiential imagery that conveyed a sense of
magic, colour and adventure.

We then created a ‘brand world’, a series of fun conceptual images and objects that shared the same, bright, fun look and feel. This was achieved not only through bespoke photography, but also through sourcing royalty free images and retouching them to create something new and uniquely Virgin.