ABOUT

I worked closely with the cardboard engineers to ensure the intricate Header and shelf front was production ready and wouldn't tear when cut. The client wanted the reverse of the header printed. The cad guys original plan would have been three layers of cardboard stuck together. I came up with a simple solution to use some spare space on the print lay to print two "ear" shapes that would stick onto the back of where the header overhung. This avoided printing another sheet of material and was simpler to assemble.