Mark Goldfinch Creative Director, Copywriter, Brand Strategist

ABOUT

The Charity Commission registers and regulates not-for-profit organisations in England and Wales.

As a trustee of a charity, you share a huge responsibility to ensure your organisation operates within the regulations. A responsibility that covers decision making, accounts and reporting and safeguarding.

The Charity Commission offers comprehensive guidance for trustees, which was largely print-based, long and overly complicated. As a consequence, trustee engagement was low.

I researched and wrote a series of scripts that delivered best practice for trustees in an engaging, easy to digest format.

Landing the appropriate tone of voice was vital. And the scripts strike a balance between a warm and welcoming tone and terminology and the authority that The Charity Commission must provide.

MADEIT CREDITS

  • The Charity CommissionClient
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