ABOUT

The goal of the Trafalgar hotel brand refresh was to create a new and reinvigorated brand platform to fuel both internal and external brand communication, while creating synergy with their sister hotel, Strand Palace.

I started with stakeholder interviews, followed by two workshops. From my findings I created a brand platform, with shared values with The Strand Palace. These were bought to life with five brand narratives to educate an internal and external audience. The narratives were accompanied with original illustrations to connect the stories through historical storytelling.