ABOUT

The LTA (Lawn Tennis Association) hosts several grass court tournaments in the run-up to The Wimbledon Championships.

Traditionally, these warm-up tournaments were seen as second-class, lacking the excitement of Grand Slam events. As a consequence, tournament audiences were low.

I was briefed to create a OOH campaign to raise awareness of these tournaments and increase attendance by shifting perceptions.

The creative solution was found in taking the sports most accessible icon, the humble tennis ball, and demonstrating the power and pace of the modern game. Giving these tournaments much-needed personality.