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ACS powers Australia's technology brilliance through advocacy, community and professional development.

Part of ACS's advocacy work is a campaign for gender parity by 2030.

The sponsorship of NT News Woman of the Year 2025 was an opportunity to highlight the underrepresentation of women in Australia's tech sector and distribute ACS content to encourage female participation.

The sponsorship agreement offered press advertising and digital display media. The concept aligned ACS's advocacy for gender parity with the benefits relevant to the business audience—workplace diversity enhances creativity and productivity.

The CTA encouraged audiences to download a free info sheet full of resources dedicated to helping women progress their tech education or career.