ABOUT

ACS is the professional association for Australia's technology sector. Despite being formed in 1966, and having a membership of over 50,000, research showed that while people recognised the name, ACS had little relevance or value to its audiences.

The objective of the rebrand, therefore, was to clearly articulate the ACS brand and deliver greater meaning to audiences.

I led RG/A and the inhouse team through the process of the rebrand. Writing a strategic framework that articulated vision, mission and purpose and which I used to create the organisation's first-ever verbal identity.