ABOUT

Able Futures is a UK government-backed initiative providing mental health support in workplaces.

Acting on insights gleaned from research, which highlighted that people feel, "stuck" and "enable to move on", I created the name Able Futures and a messaging framework that used the suffix 'able' to create enabling messaging such as 'Enjoyable careers', 'Dependable futures' and 'Employable people'.

With the messaging framework in place, I wrote the website, collateral and campaign content including the hashtag #MoreGoodDays.