About me

I am interested in the Head of Digital Strategy role you have displayed. My experience in digital media is pretty extensive as both a practitioner and manager. I have worked directly for media companies, and as a consultant to agencies. I usually take a perspective based upon sound measurement. Digital media is blessed with some respectable means of measuring ROI on the fly so strategies can be tested in parallel to minimise risk. This is particularly handy in that markets differ greatly in what is effective and these variations can change quickly. For this reason, it is most important to know how to test a strategy long before it is ever executed.

My CV is attached and a full profile is on linkedin with many references.