ABOUT

BT London Live was an Olympic extravaganza that took place across London on behalf of the Greater London Authority and BT. The three live sites in Hyde Park, Victoria Park and Trafalgar Square showed coverage of the 2012 Games on giant screens alongside big name live music, sports participation and cultural entertainment. The event's creative took it’s visual lead from sport, music and London itself. The branding was fresh and versatile, lending itself to a wide range of graphic and marketing applications throughout the Olympic festivities.