Mark Baldwin Creative Director

ABOUT

It's not about how you shoot or, the type of lens you have selected – it's about how you see it before you raise the camera to your eye! It's a reflex-recognition as if you've seen it before. However, it's been in your 'mind's–eye' all along... your camera synergistically translates your 'pre-visualisation' to viewers as the pen writes pictures to the imagination of the reader...

I quote John Steinbeck, "The camera need not be a cold mechanical device. Like the pen, it is as good as the man who uses it. It can be the extension of heart and mind."

MADEIT CREDITS

  • Gallery Exhibition WorkClient
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