ABOUT

The Big E is the New England state fair. All the states come together for a once a year festival with rides, entertainment, and most importantly, a place where each state gets to promote their best foods and drinks. I was tasked with creating a billboard campaign promoting the over-the- top food. The foods at the fair tend to be large so we put that front and center and paired it with a short attitudinal headline. The fair is rustic so we highlighted that with the overall look of the board. The campaign was successful and lines from the billboard were used by people all over the event.