Mariska Le Roux Co-founder and Graphic Designer at Flair Foundry

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Sam Ntuli Mall: Creative Rationale
Our strategy revolves around the following trigger points:

•Sam Ntuli
With the mall being named after this heroic peace-builder, we wanted to incorporate the essence of this brave man and what he stood for. We took this inspirational thought and applied it to all the customers of Sam Ntuli Mall.

•Enabling everyone
The mall’s wide offering enables every customer to live life proudly.

With the above in mind, we propose the following positioning strapline.

SAM NTULI MALL
Where everyone stands tall

•Logo
We’ve taken the letters ‘S’ and ‘N’ from Sam Ntuli and created a stylised icon with them. This creates something contemporary and memorable. In the first option, the colours relate to the various wood finishings and décor utilised in the building’s infrastructure. While the second option, has more of a modern feel, incorporating turquoise and a touch of a traditional African pattern.

MADEIT CREDITS

  • -Client
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