ABOUT

Mugshots was already highly popular with those in the know, especially followers of Slimming World, but the owners were undecided on how to stimulate further growth for the brand. Using a collaborative workshop approach, we identified a strong direction that would help take the brand on to the next level.

Our first objective with Mugshots was to understand what was driving existing sales among its loyal bedrock of customers. Our investigations unearthed a number of hidden gems which enabled us to start telling a unique and persuasive story about the brand which consumers found compelling. Building on this solid foundation, we utilised our disruptive wheel tool to help the brand owners implement a structured, two-year innovation programme which ensured their growth momentum was sustained.