ABOUT

I was approached by G-Portal because they wanted to reinvent the user experience on their web portal.
As opposed to being just an anonymous gaming server provider, they wanted to engage their users more, reward them for playing on their servers and create a gaming community.

As the sole designer on the project I was involved in the planning phase from the start and responsible for all elements in this process. To make the brand stand out from the crowd and be easily recognisable throughout all touch points, I redesiged their complete identity. The new minimalistic logo that was well received by the client, target group and business partners. Colour scheme, fonts, custom icons, key visuals, claim and user interface elements were next. And while the website and web application evolved, I also created business cards, made banners for various social media sites and designed landing pages.
It was a fun project to work on, it grew quickly and beautifully and was successfully launched at end of 2014.