ABOUT

The brief was to ideate and develop an interactive campaign that includes all customer-brand-touch points (website, microsite, social networks, emails, PR, POS, shop windows...), to introduce the new Swarovski brand and position it for young, bold and stylish women. Lola & Grace's Instagram channel was launched at the same time, so we put a strong focus on this platform.

I was involved in this project from the early ideation stage with the client, through to the final outcome.
Not only did I design the microsite, where User Generated Content was displayed next to brand content, but also campaign logo, key visuals and all other elements needed in the course of the campaign.
The results were more than 4,000 Instagram posts tagged with #makethemoment and 24,000 new followers in 4 weeks.