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Racing Formula 1 team official teamline launch and subsequent seasonal campaigns, including
art direction for photography and motion, campaign line, graphic design and management of
campaign rollout across social media platforms. Drivers were shot on an ‘infinity’ set which consisted of 2 x 4m video screens playing animations and mirrored flooring. This flexible concept allowed multiple seasonal campaigns and collections to be shot consecutively, each with their own individual look (8 in total).