Mario Angulo
Director
ABOUT
We designed a tactile signage system that helps visually impaired individuals identify nearby services by tapping the sidewalk with their cane. Following a universal pattern, horizontal bars on the sidewalk indicate tiles with vertical lines that represent different businesses. For example, one line is a restaurant, two lines a bank, and so on. This system allows blind individuals to navigate independently without needing assistance. It’s a simple, low-tech, large-scale solution that positively impacts their daily lives.
MADEIT CREDITS
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UNACEMClient
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Alejandro NoriegaAssociate Executive Producer -

Álvaro LuqueDirector -

André GolaChief Executive Creative Director -

Beto BarzolaProject Supervisor -

Camila AcuñaBrand Marketing Manager -

Carolina SuarezGlobal Project Manager -

Catrina RamosGlobal Senior Creative Manager -

Charlie TolmosChief Creative Officer -

Charly GarcíaAudio Designer -

Claudia IncioMusic Director -

Claudia RiveroBrand Marketing Director -

Daniel MuñozArt Director -

Daniel TitingerChief Executive Officer -

David VegaSenior Retoucher -

Diana TeránCommunications Director -

Ducelia Woll1st Assistant Director -

Emiliano AlvarengaHead of Global Production -

Emma TonetiGlobal Head of Creative Management -

Estefanía Chumpitaz CevallosDigital Director -

Fátima ArmacanquiMarketing Intern -

Fernando LópezOffline Editor -

Francisco AyrasArt Director -

Gabriel BarrioChief Commercial Officer -

Gonzalo AsteChief Executive Creative Director -

Javier CampopianoChief Creative Officer -

Jose AvellanedaEditor -

José Bojorquez CalleSenior Designer -

Jose PachecoEditor -

José Rivera y PiérolaCreative Chairman -

Lizet GonzalesAccount Supervisor -

Lucho VargasAssociate Executive Producer -

Luis CusicanquiCreative Director -

Luis TorresSenior Technical Architect -

Magaly FallaGeneral Account Director -

Manir FadelChief Creative Officer -

María Inés JiménezCommunications Manager -

Maria José ArredondoHead of Marketing -

María José Peña PalomoDigital Executive -

Maria Teresa BenvenutoAssociate Executive Producer -

Miguel UcañánCreative Director -

Nicolás RodríguezHead of Planning -

Percy RochaCreative Director -

Piero OliveriChief Creative Officer -

Rodrigo CastroHead of Content -

Rubí Medina MartinezDigital Project Manager -

Sandra GoicocheaChief Executive Officer -

Sergio Urday OrejuelaSenior Media Specialist -

Vanessa GómezHead of Production -

Vanessa GrahamAccount Supervisor -

Yessica OrdoñezAccount Executive -

Costanza RossiGlobal Craft Partner -

D&AD -

Maru SokolowskiHead of Global creative Excellence & Talent -

Florencia KesslerChief Reputation Officer -

Diego MedvedockyGlobal Creative Partner -

Gabriel SchmittGlobal CCO -

Mario AnguloDirector



