ABOUT

Museum Exhibition
Creative Direction
Design Strategy
Conceptualization 2D/3D design
Project management
Collaboration
Post-Production
Project Overview
I was the creative director for the first ever fashion exhibition for Wimble-down lawn museum titled 'Express Yourself. This exhibition delves into the fascinating relationship between tennis and fashion, exploring how the sport's timeless style has influenced the way we dress in our everyday lives.
From the iconic Stan Smith trainers to Fred Perry's classic polos and Lacoste's signature shirts, 'Express Yourself' invites visitors to reflect on how these enduring pieces have transcended the courts to become symbols of personal expression.
Creative Strategy
Vision: Curated an exhibition that narrates the evolution of tennis fashion, showcasing iconic pieces.
Emphasized how tennis apparel has transcended the courts to be in everyday wardrobes, reflecting personal expression.
Design Strategy:
Conducted an in-depth analysis of tennis fashion history, identifying key trends and their cultural significance.
Brand Alignment: Ensured the exhibition design resonated with Wimbledon's prestigious identity.
Conceptualization:
Developed immersive 2D and 3D ayouts that guide visitors through thematic zones, each highlighting different eras and influences in tennis fashion.
Project Management:
Managed timelines and logistics to ensure the exhibition was executed flawlessly. Quality Assurance: Oversaw the fabrication and installation to maintain high standards of craftsmanship and design integrity.