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Creative Strategy
UGG embraced the magic of the winter holidays with an unforgettable showcase of their new collection at Nordstrom in New York.
The design was envisioned as a giant gift, unwrapped into four unique Instagram-worthy moments.
Guests could share a romantic kiss under the mistletoe in a cozy seating area, discover a dazzling world of golden baubles filled with UGG shoes, immerse themselves in the vibrant beauty of a monochrome red poinsettia display, and dance their way into a Christmas Disco party where UGG shoes playfully hid inside sparkling disco balls.