ABOUT

Festival Exhibition
Design direction & Strategy
Project management/Production
SOUVENIRS
Creative Strategy
Vision: Developed a distinctive exhibition space that reflects Mews' commitment to innovation experi-ences. Selected a monochromatic dusty pink an unconventional choice in the property management system industry to create a unique and visually striking environment.
Design Strategy: Divided into 3 zones to guide visitors through a cohesive and seemless journey: Zone 1, Attract: Wow effect with illuminated arch and bold signage to get visitors into space. Zone 2, Engage & Educate: a bar setting where guests could interact with Mews' software, fostering lively discussions and offering refreshments. Zone 3, Con-vert: A 'Souvenirs' section featuring a retail display of Mews-branded merchandise, leaving visitors with tangible memories.