ABOUT

Retail Window
Creative Direction
Design Strategy
Conceptualization 2D/3D design
Collaboration
Project Overview
In celebration of Queen Elizabeth Il's Platinum Jubilee, I collaborated with Jo Malone to design a captivating window display titled "God Save the Corgis." This project aimed to honor Britain's rich heritage and the Queen's affection for her Corgis, blending tradition with Jo Malone's signature elegance.
Creative Strategy
Conceptualization:
Emphasized the Queen's beloved
Corgis as central figures. Researching British royal traditions and integrating elements that aligned with Jo Malone's brand DNA refined luxury. Envisioned a playful scene of Corgis, quintessentially British floral arrangements, creating an engaging and whimsical narrative.
Visual Design:
Curated flowers inspired by English royalty. Developed original sketches to craft unique Corgi Sculptures.
Positioned Corgis in dynamic poses, perching atop stacks of Jo Malone boxes or balancing towers of boxes on their noses to invite interaction.
Brand Integration:
Incorporated Jo Malone's iconic packaging seamlessly into the display, reinforcing brand identi-ty. Ensured the visual elements complemented the store's olfactory atmosphere, creating a cohesive sensory experience.