ABOUT

Launch Brand
Creative Direction
Conceptualization
Project management
Creative Strategy
On Valentine's Day, I transformed Aimee Joyce's boutique, the fashion designer behind Netilix's Bridgerton, into an immersive experience of self-love. A captivating couture and champagne soirée in Notting Hill.
Vision: Transformed the Aimee Joyce London shop into a bold statement of self-love, draping red fabric across windows. Hosted by the fabulous Martha Sitwell, featuring a private sale of archived vintage treasures.
Design Strategy: Incorporated exotic lingerie designs allowing guests to reconnect with their bodies. Playful
"Love Letter Booth," and a hidden bar concealed behind luxurious red drapes, offering champagne served by a delicate hand, adding a touch of elegance and surprise.