Marine Peresse Account Director

ABOUT

EDF produces a 97,8% carbon free electricity, it was naturally chosen to be the official renewable electricity supplier to Paris 2024. To help the Games halve its carbon footprint, EDF reinvented the Olympic Cauldron.
Convinced that electricity is the only solution to move towards a CO2-neutral world, EDF invented a 100% electric flame for the Cauldron of Paris 2024.
Revealed to the world during the opening ceremony, the Cauldron stayed in the Tuileries Garden to create an exclusive customer experience all summer. Millions of admirers came to see it during the day or rising at night.

MADEIT CREDITS

  • EDFClient
  • Arnaud Giscard D’estaingStrategy Director
  • Aurélien PernotAdvertising Manager
  • Benjamin PerretCommunications Director
  • Bertille ToledanoPresident
  • Clémence KorberManaging Director
  • Jérôme GalinhaExecutive Creative Director
  • Luc RémontChief Executive Officer
  • Marie-Zelie DuchetArt Director
  • Mathieu LehanneurDesigner
  • Mickael CyngiserCommunications Manager
  • Pierre ViriotProject Director
  • Rémi BabinetChief Creative Officer
  • Stéphane XiberrasChief Creative Officer
  • * D&AD
  • * Virginie KrupaArt Director
  • * Marine PeresseAccount Director
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The Flame That Wasn't a Flame

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