ABOUT

Final Deliverable: High-fidelity landing page + UX/UI recommendations report
Tools: Figma, NotionGrowth Through Design

Problem: Evolve the website from a constrained, time-pressed version into a polished, professional product, proving that even small changes can create a massive UX/UI impact.

Execution & Results:
- Improved Layout & Spacing: From cluttered sections to intentional breathing space, improving readability.
- Visual Upgrade: From a harsh yellow-black contrast to a sophisticated purple-black palette for a more modern feel.
- Enhanced Navigation: Added micro-interactions and hover effects for a smoother user experience.
- Typography Overhaul: From inconsistent text to structured, scannable content with clear hierarchy.
- SEO Considerations: Applied better UX/SEO practices to optimise engagement and site structure.