About me

Working in digital since 2001, I'm constantly on the look for new ways to create effective cross-platform campaigns. Over the years I gained considerable experience in interactive storytelling, mobile tools, social media, new technologies and urban installations. I also have expertise in digital planning, creative direction and concept writing.
I have a BA in multimedia and a graduate degree in event design. I got my professional start as communication agent and webmaster for several artistic organizations committed to promoting the arts in Quebec. I later moved into advertisement, firmly convinced that advertising today is all about how brands can actively contribute something to society and connect people around shared interests and values.

Since 2005 I've been working at the advertising agency Cossette, leader in Canada's communications landscape. There I played a key role in developing several major campaigns, such as the award-winning Party Pros Association platform for Mol