ABOUT

The aim of the brief was to advertise the trial and to encourage patients to find out more about how they could be involved and help with testing. I went with clinical monotone colours to amplify that it’s healthcare and to create empathy that people may feel sorry for the person and want to help. I researched symptoms of UC that I could illustrate. I chose illustrations as sometimes photographic imagery of medical issues can be overwhelming and off putting for the audience and a search bar to indicate that we’re searching. I created a solid navy blue double side for the contact details to make sure the image had full attention.