ABOUT
Studio Soma – Visual Identity for a Mindful Yoga Space
Breathe. Move. Be.
Studio Soma is a boutique yoga studio designed to offer a space for stillness, connection, and embodied presence. Nestled in a sun-drenched interior, it invites practitioners to slow down, tune in, and reconnect - with breath, body, and self.
The brand identity was crafted to reflect this essence of calm and clarity. Rooted in softness and intention, the visual language combines organic minimalism with a quiet strength. The logomark - a radiant human form emerging from a sun - symbolizes vitality, expansion, and inward light.
Design Highlights: — Refined serif typography for a grounded yet elegant tone— Warm, earthy color palette inspired by natural light and raw materials— A logo system that’s flexible across digital, print, and spatial applications— Embossed textures and soft shadows for a tactile, serene brand presence— Messaging that supports the studio’s core values: Breathe. Move. Be.This identity is more than design—it’s a sensory invitation. A reminder to return home to yourself.
MADEIT CREDITS
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Mariia RevinaBrand Identity Designer
Back to Yoga Studio Branding & Visual Identity Design project
Natali Sadova
Illustrator & Surface Pattern Designer, freelance
Ukraine
Hugh McGahern
3d artist, Freelance
United Kingdom